This beauty came in wanting bright color and I decided to try something bold like the color of red wine, Merlot. This isn’t for everyone but she loved it! I used a demi permanent Wella Color to come up with this unique, bold look. Demi permanent is great if you want something bold, on dark hair, but don’t want to commit. It will gradually fade, which means she’ll have NO roots, and will last 4-6 weeks with proper care.